The 2020 Suzhou Shushan Pear Flower Festival kicks off in Shushan village, Tong'an town, Suzhou on March 21 and will last until May 10. [Photo provided to chinadaily.com.cn]
The 2020 Suzhou Shushan Pear Flower Festival kicked off in Shushan village, Tong'an town, Suzhou on March 21 and will last until May 10, local media reported.
Unlike previous years, this year's event is offering online activities in collaboration with Douyin and other short video platforms that allow users to admire pear flowers.
Guided by popular livestreaming hosts, visitors can admire Shushan's 1,600 mu (106.67 hectares) of pear blossoms and enjoy the Woodstock of Eating food fair through the screens of their phones.
The 36 finalists of the Suzhou Shushan Culturally Creative Design Competition were released at the opening ceremony and included image designs and local product packaging designs.
In addition, "Shushan Pear Flower Makeups" were also announced at the ceremony, which will integrate cultural innovation with cosmetics to create Shushan-branded makeup products.
During the pear flower season, visitors must make a real-name reservation on the "sz-shushan" or "szwdss" WeChat accounts in advance, and individuals can only make a reservation for up to six people.
A successful reservation will generate a unique QR code which visitors are required to show before entering Shushan village. They must also show a green health QR code, meaning they have little chance of being infected with novel coronavirus, and have their temperatures taken.
In recent years, Tong'an town has increased the income of local villagers by organizing special rural tourism activities and developing rural tourism, especially through the Shushan Pear Flower Festival.
Thanks to the festival and the village's beautiful landscapes, Shushan has received the titles of State-level Ecological Village, Beautiful Chinese Countryside, and Most Beautiful Countryside in Jiangsu, among others.
"In the future, we will continue improving Shushan village's design, accelerate the construction of libraries, exhibition halls and visitor centers, and introduce more high-end homestays," said a senior official from Tong'an at the opening ceremony.
From March 21 to April 2 is the best time to admire the 1,600 mu (106.67 hectares) of pear blossoms in Shushan. [Photo provided to chinadaily.com.cn]